Bubble Bakes

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AboutThe Client

Bubble Bakes is a boutique bakery known for crafting whimsical, made-to-order cakes and desserts. Built on the idea that celebrations deserve personality, flavor, and a little magic, the brand is run by a passionate team that believes dessert should be as delightful to look at as it is to eat.

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DiscoveryOverview

As a local business with big potential, Bubble Bakes needed to transition from word-of-mouth sales to a more strategic and scalable digital presence. Their growing demand called for a recognizable brand identity and a social media platform that could turn everyday engagement into consistent custom orders.

DefineThe Challenge

Bubble Bakes had a loyal local following but lacked a cohesive brand identity and an online strategy. Their Instagram presence was inconsistent, their ordering process wasn’t streamlined, and they had no way to fully showcase their creativity, customer love, or seasonal offerings in a structured way.

IdeateOur Approach

We knew Bubble Bakes needed more than just pretty pictures—they needed a scroll-stopping, crave-inducing digital storefront. The goal was to transform their Instagram and digital touchpoints into an experience that reflected the warmth, joy, and playfulness of the brand, while also driving real conversions and repeat customers.

CreateThe Solution

From the gram to the box, we designed a brand experience that delights—everywhere.

Crafting the brand world: A pastel-led, joyful visual identity that feels as sweet as the treats themselves. We developed cohesive content buckets, custom templates, and playful copy that stayed true to Bubble Bakes' tone of voice.
Instagram-to-Order Funnel: A seamless Instagram + WhatsApp flow helped simplify ordering, while curated highlights and call-to-actions made it easier for customers to reach out.
Branded packaging & collateral: From business cards to stickers and menus, we gave every physical touchpoint the same charm as their cakes.
Campaigns that convert: We rolled out festive and event-based paid campaigns that boosted reach, drove seasonal orders, and built a new audience beyond the existing bubble.

ResultsThe Impact

What started as a beloved local bakery has now transformed into a dessert brand with a loyal, engaged audience. Since our collaboration, Bubble Bakes has tripled its monthly orders, built a recognizable aesthetic online, and turned its Instagram into a true sales engine. As the community grows and celebrations multiply, Bubble Bakes continues to evolve, not just as a bakery, but as a brand people return to for moments that matter.